I'll take a guess and say in their head first dive into the world of ultra cheap PCs they found no there there. The margin on those things are so small, one phone call can turn that money loser into a real money loser. It was one thing when bloggers and geeks were buying them. They figured it was a cheap toy you could do serious work on. But then they went mainstream and people only saw the price and not the shortcomings. Somebody gets the bright idea to blow away their partition table. Calls tech support to figure out how to restore their data, profit loss. Hardware failure, profit loss.