So if you spend a lot of time creating content on someone else's company [..] I think you should be asking yourself some tough questions:
What do you get out of the time and effort you've invested in this company? Personally? Professionally? Tangibly? Intangibly?
Is your content attributed to you, or is it part of a corporate pool?
What rights do you have for the content you've contributed?
Can your contributions be revoked, deleted, or permanently taken offline without your consent?
Can you download or archive your contributions?
Are you comfortable with the business model and goals of the company you're contributing to, and thus directly furthering?
Ultimately, you have to decide which is more important -- building your own brand, or building the brand of the company you're contributing to?
So if you spend a lot of time creating content on someone else's company [..] I think you should be asking yourself some tough questions:
What do you get out of the time and effort you've invested in this company? Personally? Professionally? Tangibly? Intangibly?
Is your content attributed to you, or is it part of a corporate pool?
What rights do you have for the content you've contributed?
Can your contributions be revoked, deleted, or permanently taken offline without your consent?
Can you download or archive your contributions?
Are you comfortable with the business model and goals of the company you're contributing to, and thus directly furthering?
Ultimately, you have to decide which is more important -- building your own brand, or building the brand of the company you're contributing to?