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sscalia on April 22, 2014 | parent | context | favorite | on: Lytro Announces New Light Field Camera

God damn, I love companies that make a physical hardware product that is such a gamble like this one.

I will be pre-ordering, if only to encourage startups to think bigger than software.

Stunning!

deathanatos on April 22, 2014 [–]

> if only to encourage startups to think bigger than software.

Interesting that you say that:

> ‘We’re not a camera company’

> Lytro's ultimate, simplest goal is to turn the physical parts of the camera — the lens, the aperture, the shutter — into software.

[1]: http://mobile.theverge.com/2014/4/22/5625264/lytro-changed-p...

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