I think this is aimed squarely at professional use. All the examples were "you can't do this with your camera". The fact that chromatic aberration can be fixed by the computer means the lens needs only 11 pieces to do 8x zoom from 30-250mm and a 1:3 macro, and weighs only half a pound. In an interview with Engadget, Rosenthal said "We think a new shooting style should naturally evolve... to hold the camera around hip height." http://www.engadget.com/2014/04/22/lytro-illum/ You can embed an interactive image on a webpage and let people play with the composition of your photo, making a dynamic interactive artwork. Maybe it's not a huge market, but I can imagine a lot of artists being very excited about the potential.
> "We think a new shooting style should naturally evolve... to hold the camera around hip height."
I've a Panasonic G1, with an LCD that has multiple degrees of freedom (regular hinge, and then another hinge perpendicular to it). It's the best feature ever. It has allowed me to "unglue" the camera from my eye, and shoot from wherever I like.
Overhead, from the hip, from the side, way out over the handrail - if my arm can reach there, I can shoot from that place.
