HBO is also sticking it to Netflix with this move. It's clear that traditional premium channels and streaming premium channels are on a collision course and it makes sense for HBO to spread their content juice to someone other than the streaming Goliath. Selling the content to Netflix would give Netflix an even stronger position as it continues to flank traditional cable. While this move makes Amazon stronger, it makes Netflix weaker.

I hope this will help expand Amazon's reach and get their service on to more devices. Netflix needs a legitimate competitor and Amazon looks to become a formidable player in the streaming arena.