His whole point is that it isn't convenient for HIM. Consumers seem to think they should get EVERYTHING they want, but in this situation, the harm done is miniscule, and it isn't meant to create pain for the consumer, it's meant to run the business as efficiently and intelligently as possible.
He doesn't mention anything about offers I don't believe, and I'm not strictly talking about offers either, I'm referring to any email that HAS to get through to the consumer, whether it's an offer or an update.
Since, in effect, he's the one paying to receive the message and, potentially, paying for reading it with his time, I agree with him that his convenience is more important than that of the sender.
He doesn't mention anything about offers I don't believe, and I'm not strictly talking about offers either, I'm referring to any email that HAS to get through to the consumer, whether it's an offer or an update.