"direct statistical correlation between less fields and the amount of chargebacks received"
Spot on and completely agreed.
But in my experience getting that CC at nearly any cost, even @ the end of a long sales process, delivers net gains even measured against returns etc.
For enterprise (eg anybody that can afford it) there are fraud prevention solutions in place to balance the outcome and I've been thrilled watching STRIPE strip away the complexity for "the rest of us".
But point well taken, multiple considerations in testing anything in your funnel and always optimize to highest LTV / KPI.
Point of reference for the above is spending the last ~10 years running CRO projects across dozens of verticals, millions of transactions.
Spot on and completely agreed.
But in my experience getting that CC at nearly any cost, even @ the end of a long sales process, delivers net gains even measured against returns etc.
For enterprise (eg anybody that can afford it) there are fraud prevention solutions in place to balance the outcome and I've been thrilled watching STRIPE strip away the complexity for "the rest of us".
But point well taken, multiple considerations in testing anything in your funnel and always optimize to highest LTV / KPI.
Point of reference for the above is spending the last ~10 years running CRO projects across dozens of verticals, millions of transactions.