Fine, but preventing spammy behavior is still a good thing.
I don't see anything about restricting use of Adwords, eliminating the "direct to app store" URL infrastructure in Safari, or even telling you not to let users share your app with their friends via social media.
All Apple is doing is telling you that you can't incentivize (read: effectively require) users to do pollute their friends news feeds, which is already a distasteful spam tactic and socially unacceptable. Whatever the ulterior motives, this discourages bad behavior and is still better for users.
I don't see anything about restricting use of Adwords, eliminating the "direct to app store" URL infrastructure in Safari, or even telling you not to let users share your app with their friends via social media.
All Apple is doing is telling you that you can't incentivize (read: effectively require) users to do pollute their friends news feeds, which is already a distasteful spam tactic and socially unacceptable. Whatever the ulterior motives, this discourages bad behavior and is still better for users.