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Reviews on Play seem to be full of "I only installed this app because <friend> told me about it."

It's actually kind of interesting; you don't really need much of an onboarding flow because either you play with it to figure out how to use it (and apologize for the accidental notifications later) or you are told by a friend and they tell you how to use it.




So basically, it's down to UX insights for the youth audience, implemented well.




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