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Lots of people pay the $27/month. It's often more convenient and slightly cheaper. Doing the math :

$0 up front + $27/month (phone) + $0 activation (free on AT&T Next) + $65/month (service, 2GB data) * 18 months = $1656 total cost (without taxes)

$199 up front + $40 (one time activation fee, required) + $80/month (phone subsidy + identical 2GB plan) * 18 months = $1679 total cost (without taxes).

If you paid the $199 upfront, then after 18 months, your still on contract and can't upgrade for another four months and you paid $20 extra.

If you paid $0 down and $27 a month, you saved (an admittedly tiny amount) of money, and you can also upgrade six months earlier at no extra cost.




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