Google is really in the same business of obtaining captive users to sell and sell to. The Nexus devices are priced cheaper than pretty much any other OEM can compete with. I really hated it when the Android Market was renamed Google Play and now shows me a ton of movies and books and magazines and stuff I don't want. I use Amazon Kindle for that and only want apps, so Google is sort of abusing their position to market higher profit goods to me I'm not interested in. Hopefully amazon is a bit more tasteful in their approach.