Polaroid is pretty much a hollow shell used to market white label products these days. Anyone know if they actually developed this camera, of if they're just the front for another company?
I think that's correct, but calling them a "front" makes it sound a little sinister.
I'd say "Polaroid" is mainly just a trademark licensed out by a shell company for random products because its still widely recognized and loved (at least by old people).
on second thought... maybe playing with our emotions like that is a little sinister?
The camera was designed by Robert Brunner's Amunition, the same firm that did the industrial design for Beats headphones. Robert Brunner was the former chief designer at Apple, and was responsible for hiring Ives.
Did you ever lay your hands on a Polaroid android tablet? The first thing I learned is that Polaroid has nothing to do with them, they are marketed by a shell company called Southern Telecom which as far as I can tell is about as Southern as Hunan or Guangdong. (South China maybe.)
I would say GP's analysis is spot-on, wrt other offerings that were branded as Polaroid lately. You're also right that this looks like a much more well thought out initiative. Here's to hoping it's not just more time spent thinking through the promotional materials.
I mean, if you want to buy a sports action camera of uncertain pedigree, ebay has you covered [1]. I like polaroid, I also don't mind white-boxing under a known brand name. It can be a great way for lesser known companies to break into markets.
However, it still behooves you to know who really manufacturers and supports the product. Both so you can avoid the bad and support the good.
