So, I had a similar thought and I think there is more here than just hating on people who supposedly have access to resources. It goes more into the question about why people support Kickstarter projects that are more business than art. When you contribute money to a business venture, it is reasonable to expect either ownership in the company or interest payments plus your original principal down the road. In this case you get neither. While a $75 t-shirt is nice, it's probably not going to turn into a $100 t-shirt.

That being said, it looks like people have pledged over $100K so far, so as they say, "the market has spoken."