Brave New World is already here to some extent largely due to the work of Freud and his nephew Edward Bernays. The excellent documentary "The Century of the Self" explains this better than I ever could: https://en.wikipedia.org/wiki/The_Century_of_the_Self.
Overview from Wikipedia:
"This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." —Adam Curtis'
Edward Bernays also wrote a book titled Propaganda and he invented the term Public Relations.
From wikipedia:
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the "herd instinct" that Trotter had described.
In Propaganda he wrote:
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
You don't need to look far to see how hedonism, particularly through television programs like American Idol and ESPN*, have supplanted the laymans need for government involvement. I see no better example of hedonism than the fact that the word 'Selfie' was awarded 'Word of the Year' by the Oxford dictionary last year: http://www.bbc.com/news/uk-24992393. I work at Disney and when I look to the television monitors I see ‘inspirational’ quotes that tell me that selfishness is desirable. In particular, I have learned that ’mephobia’ is defined as the 'Fear of becoming so awesome that the human race can't handle it and everyone dies.' Disgusting…
>I work at Disney and when I look to the television monitors I see ‘inspirational’ quotes that tell me that selfishness is desirable.
What's that got to do with your workplace?
Selfishness is desire. It has just the negative meaning because it is either considered rude to call others selfish unless it's too much selfishness, or because it is a common selfishness, at which point it's only selfish against a third party. Just my interpretation.
Overview from Wikipedia: "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." —Adam Curtis'
Edward Bernays also wrote a book titled Propaganda and he invented the term Public Relations.
From wikipedia:
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the "herd instinct" that Trotter had described.
In Propaganda he wrote:
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
You don't need to look far to see how hedonism, particularly through television programs like American Idol and ESPN*, have supplanted the laymans need for government involvement. I see no better example of hedonism than the fact that the word 'Selfie' was awarded 'Word of the Year' by the Oxford dictionary last year: http://www.bbc.com/news/uk-24992393. I work at Disney and when I look to the television monitors I see ‘inspirational’ quotes that tell me that selfishness is desirable. In particular, I have learned that ’mephobia’ is defined as the 'Fear of becoming so awesome that the human race can't handle it and everyone dies.' Disgusting…