At first, the $199 pricepoint seemed high, but it seems to be a cross platform high end fitness tracker with basic smartwatch functionality. Incidentally, this puts the price point right in-between FitBits and Android Wear watches (and also the iWatch).
Furthermore, 2 day battery life is a very welcome addition. I wouldn't mind putting one of these on my wrist.
The price actually seems low to me. The built in GPS and HRM make it compete with higher end endurance watches that cost $300+. I'm considering dumping my TomTom Multi-Sport Cardio for this if the real time stats during running are good enough.
Furthermore, 2 day battery life is a very welcome addition. I wouldn't mind putting one of these on my wrist.