Awkward, cliché, and yet still effective advertisement video. The work-out and skydiving bits were neat, but the graduation text message bit and the "keep your head up" catchphrase (you look down to see the watch) made me feel stubbornly aware and annoyed at the problems that this device still causes; the disconnect with reality.

Also, I don't know that anyone looks back at the time they got a Facebook message while holding their newborn ("the small moments you never forget").

I'm not sure of the problems to these alleged solutions, but I suppose time will tell.