I understood the point, I have been on SNAP before and I am aware that $138 isn't a whole lot of money for food. I was merely stating that there are at least $1 billion dollars of SNAP money per year in Chicago and Whole Foods is trying to get some of that money by being present. It is not the only reason, just one of many. Also, SNAP recipients pay for food with cash too, it's not like being on SNAP means you cannot spend other income on food.