> I think if you can't convince people to hand over money for what you've made, then what you've made simply isn't valuable.
They aren't paying because there is pretty much a zero percent chance of getting in trouble for downloading it illegally.
If magically somehow tomorrow every illegal download came with a bill for 250$ for each infraction at the end of the month things would change and more people would move back to legal purchasing. People are cheap and if they can take something for free without consequence they are going to do so.
The myth is always that either one illegally downloads or pays for it through channels. However, most people I know will pay for some content and not others. It's a question of value. Just because the illegal download costs $250 does not imply that people will pay $10 or $20 instead. The third (and oft-ignored) option is that they will simply find other content that is worth the expense (both monetary and effort).
They aren't paying because there is pretty much a zero percent chance of getting in trouble for downloading it illegally.
If magically somehow tomorrow every illegal download came with a bill for 250$ for each infraction at the end of the month things would change and more people would move back to legal purchasing. People are cheap and if they can take something for free without consequence they are going to do so.