People drink craft beer because they taste better, not because it gets them drunk better. In fact I'd wager that people whom drink beer because of its alcohol probably prefer Heineken, since it gives the same end state at half the price.
More than fair point. Craft beers usually do have a higher alcohol percentage though, so they would actually get you drunk 'better'. Taste would be subjective however. Personally I'd be 50/50 on getting drunk, having a nice drink, no reason you can't have both :)
The point being, if all substances were legalised, I think we all could easily see there being a wide range of branded drugs that might offer the same base experience with different subtleties to it. Longer and harder or short and sweet etc. You don't think so?