Luxury consumer product? Is that way of saying, you must be smart if you bought our product? It does seem to have some pretentiousness built into the marketing.
I prefer KISS when it comes to my life and smoke alarms are not something I am going to fool with. With regards to their thermostats, I rarely am in the rooms my house has thermostats but programmables were cheap and easy to setup.
> Luxury consumer product? Is that way of saying, you must be smart if you bought our product? It does seem to have some pretentiousness built into the marketing.
It says no such thing. You're just putting your own biases on it. Luxury means:
"the state of great comfort and extravagant living."
Nest products are premium products. They cost more and you're meant to get a better quality of product out the other end.
Nobody thinks they're "smarter" because they buy luxury, although they might try to justify their purchase on the grounds of its USP.
I prefer KISS when it comes to my life and smoke alarms are not something I am going to fool with. With regards to their thermostats, I rarely am in the rooms my house has thermostats but programmables were cheap and easy to setup.