Careful investors do not generally value companies based on revenues or earning potential in future - they first find the worth based on the current earnings or assets.
But then again internet startups are not usually evaluated for their worth by careful investors.
EPV (Earning Power Value) is a good way to calculate the worth of the company based on the earnings.
EPV = Earnings/cost of capital
So if the company can raise money at 10% interest, then the EPV will be 10x its earnings.
Please take the above with a grain of salt. You should value it as high as you can negotiate. It will help if you know what the buyer plans to do with your site - that is an important factor that raises the valuations of web startups. Youtube or facebook get such crazy valuations not for their profit potential in isolation but based on the plans of their acquirers.
EPV (Earning Power Value) is a good way to calculate the worth of the company based on the earnings. EPV = Earnings/cost of capital
So if the company can raise money at 10% interest, then the EPV will be 10x its earnings.
Please take the above with a grain of salt. You should value it as high as you can negotiate. It will help if you know what the buyer plans to do with your site - that is an important factor that raises the valuations of web startups. Youtube or facebook get such crazy valuations not for their profit potential in isolation but based on the plans of their acquirers.