I wonder if Dakar in the old days would have appeal here. I've always found it interesting. It was much more interesting in the old days when they, you know, actually went to Dakar, instead of holding it in South America. Its vaguely similar to this story although the dropout rate was only 60-75% and the media only covered the extreme driving aspect, by analogy this ultramarathon would be a pretty boring story if the only coverage available was people running up a hill in cool scenery.