Have been working on it for almost a year now and really close to break even. Probably, because I am the only founder.
Might be useful for someone in the future.
Appodeal makes money by selling to direct advertisers in bulk at a higher rate. Basically we charge advertisers, rather than publishers.
Edit: To clarify, a good landing page is important but the other things like team, demo, video, and well written answers are more important IMO.
Have been working on it for almost a year now and really close to break even. Probably, because I am the only founder.