I agree with what you're saying, to a point. If it hadn't become monetisable, then services like Youtube and Netflix etc, would never have taken off. I wouldn't have been able to convince family to use email. I would still need to stand in a queue on my lunchbreak to transfer money from my savings account to my current account.

Instead, the web evolved, some people took advantage of that for their own ends, and we've ended up with a system which is better for most people, though a long way from being perfect for each individual group.