You know, Volvo Cars and Albedo accept no liability or responsibility for any individual or individual's accident or injury by any road user or other object whilst wearing Lifepaint. Nor do they accept liability for any damage to property caused directly or indirectly by the paint and what's more, that it is transferable.

Furthermore, Volvo say that cycle safety is the cyclist's responsibility. There's more: Lifepaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users.