About companies this is what I think: If Mickey Mouse goes off copyright, sure there would be copycats making Mickey toys and not paying royalties/fees.
Possibly somebody non-Disney approved would be making a Mickey Mouse movie.
However, Disney could still be certifying approved toys(Nintendo seal worked quite well, there were non Nintendo cartridges but they were hard to find and generally horrible , I was tinking Custer's Revenge - https://en.wikipedia.org/wiki/Custer%27s_Revenge but that was a non Atari approved cartridge).
And if someone can make a new Mickey movie that stands along Fantasia then more power to them is what I say. Disney has been sitting on Mickey laurels for too long.
Atari didn't approve cartridges. That's exactly how something like Custer's Revenge got made.
Nintendo didn't just approve cartridges by attaching a sticker to them, there was a protection chip inside (sold to the manufacturer by Nintendo) that allowed access to the NES. The reverse-engineering of this chip led to lawsuits:
You're conflating trademark and copyright. They're two different things.
The copyright on Steamboat Willie expiring means that the cartoon, Steamboat Willie, falls into the public ___domain. That doesn't mean that anyone can make "copycat" Mickey Mouse toys, infringing on Disney's trademark.
You are correct, but then there is even less sense for Steamboat Willie to be still copyrighted (besides the obvious use in opening credits of recent Disney features, which the cynical me thinks is some attempt to extend the copyright protection not just a homage to the humble beginnings).
If the MM toys still have trademark protection why shouldn't Steamboat Willie go to public ___domain?
I would assume it's Disney's position that copyright terms should be indefinite. Such a policy allows them to indefinitely extract rents from the "assets" of "intellectual property" that their earlier works represent.
I don't agree with the position, morally, but from a purely practical perspective it makes sense that they'd want to maintain the value of these assets ad infinitum.
Possibly somebody non-Disney approved would be making a Mickey Mouse movie.
However, Disney could still be certifying approved toys(Nintendo seal worked quite well, there were non Nintendo cartridges but they were hard to find and generally horrible , I was tinking Custer's Revenge - https://en.wikipedia.org/wiki/Custer%27s_Revenge but that was a non Atari approved cartridge).
And if someone can make a new Mickey movie that stands along Fantasia then more power to them is what I say. Disney has been sitting on Mickey laurels for too long.