Want a movie or TV series to die? Set it in Canada. There is something about the American market that just doesn't react well. London or Paris, sure. But other than a few scifi backstories (Wolverine) Canada is never mentioned. I blame the accent. Vancouver sounds like LA and that creates a uncanny valley for the American ear. Audiences are unnerved when characters on TV don't match the stereotypes. It's discomforting, but we cannot all be from Canmore or Torono.

At first I thought the title was a play on this meme:

http://i3.kym-cdn.com/photos/images/original/001/056/730/597...

Actually, that's a turn of phrase that's been around since probably the 1970's, so it pre-dates internet "memes" by a few decades.

https://en.wikipedia.org/wiki/The_Symphony_(song) (1987)

  Big Daddy Kane’s famous line, “Put 
  a quarter in your ass 'cause you played 
  yourself,” pops up as a looped sample...

https://www.youtube.com/watch?v=yZ82kNPgqpc&t=494