Actually, that's a turn of phrase that's been around since probably the 1970's, so it pre-dates internet "memes" by a few decades.

https://en.wikipedia.org/wiki/The_Symphony_(song) (1987)

  Big Daddy Kane’s famous line, “Put 
  a quarter in your ass 'cause you played 
  yourself,” pops up as a looped sample...

https://www.youtube.com/watch?v=yZ82kNPgqpc&t=494