there are secondary community engagement and customer/user retention (lock-in?) benefits to using a token
if the token is part of or essential to a yet-to-be-developed app, but not themselves traded, I cannot see why there would be any sense of an investment. but I would in such cases never market the sale of such tokens as an ICO or crowdfunding. I would offer them up for sale, as a product pure and simple. buy now. use later.
i see it as selling an atari 2600 with no game cartridges, and then selling games later when available.
Some exchanges compete to support the most tokens (I guess to earn fees on the trading). If it's possible to transfer a token, exchanges will starting trading it immediately.
if the token is part of or essential to a yet-to-be-developed app, but not themselves traded, I cannot see why there would be any sense of an investment. but I would in such cases never market the sale of such tokens as an ICO or crowdfunding. I would offer them up for sale, as a product pure and simple. buy now. use later.
i see it as selling an atari 2600 with no game cartridges, and then selling games later when available.