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Paul Graham wrote a great piece on this in 2010 http://www.paulgraham.com/addiction.html

> As far as I know there's no word for something we like too much. The closest is the colloquial sense of "addictive." That usage has become increasingly common during my lifetime. And it's clear why: there are an increasing number of things we need it for. > The next 40 years will bring us some wonderful things. I don't mean to imply they're all to be avoided. Alcohol is a dangerous drug, but I'd rather live in a world with wine than one without. Most people can coexist with alcohol; but you have to be careful. More things we like will mean more things we have to be careful about. > You can probably take it as a rule of thumb from now on that if people don't think you're weird, you're living badly. We'll have to worry not just about new things, but also about existing things becoming more addictive. That's what bit me. I've avoided most addictions, but the Internet got me because it became addictive while I was using it. Sounds pretty eccentric, doesn't it? It always will when you're trying to solve problems where there are no customs yet to guide you. > And unless the rate at which social antibodies evolve can increase to match the accelerating rate at which technological progress throws off new addictions, we'll be increasingly unable to rely on customs to protect us.

That means there's going to be a market for products to manage addiction. My bet would be driven by parents and schools




> As far as I know there's no word for something we like too much.

There is an expression that could be relevant: Supernormal stimulus, [1].

[1] https://en.wikipedia.org/wiki/Supernormal_stimulus


NAILED IT


Yes, the wikipedia article also mentions:

> Harvard psychologist Deirdre Barrett argues that supernormal stimulation govern the behavior of humans as powerfully as that of animals. In her 2010 book, Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose, she examines the impact of supernormal stimuli on the diversion of impulses for nurturing, sexuality, romance, territoriality, defense, and the entertainment industry’s hijacking of our social instincts.




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