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> As far as I know there's no word for something we like too much.

There is an expression that could be relevant: Supernormal stimulus, [1].

[1] https://en.wikipedia.org/wiki/Supernormal_stimulus




NAILED IT


Yes, the wikipedia article also mentions:

> Harvard psychologist Deirdre Barrett argues that supernormal stimulation govern the behavior of humans as powerfully as that of animals. In her 2010 book, Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose, she examines the impact of supernormal stimuli on the diversion of impulses for nurturing, sexuality, romance, territoriality, defense, and the entertainment industry’s hijacking of our social instincts.




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