What are they using reddit for, though? Serious question. You can probably find 10x-100x the number of people who would use a site just for amusing cat GIFs vs. a ___location for actual discussion, but the users of each are looking for fundamentally different things. Reddit built itself on being a text-forward group of forums. The new redesign is, frankly, a dark-pattern horrorshow designed for eyeballs at the expense of deeper engagement. They're keeping old.reddit around for a reason.