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I can give you a concrete example if that helps.

I looked at the "secrets automation" space and my background is cryptography and web development.

I'm a solo developer so when I look at a problem I have to make the solution small enough that I can actually build it.

I also have to have an idea about how I will get people to use my product i.e. marketing.

In my case 1Password raised 620million in funding based on their acquisition of Secretshub which for me proves there is a market in secrets automation for developers.

I looked at the secretshub product and I was confident I could build it better with easier to use encryption and make it open source.

As the market is developers I feel writing blog articles about software development will give me a route to market.

So I started about 4 months ago. The product is now here https://cloak.software and source code is here https://github.com/purton-tech/cloak

My first article about web development with rust has already had 16K views so I'm confident with the marketing approach. Now the hard works starts of turning visitors into paying users.

Hope this helps.




"I looked at the secretshub product and I was confident I could build it better with easier to use encryption and make it open source."

Rarely is the success of the product due to the software. The software is a small part, important, but small. The important part is the company around the software, things like sale,marketing,engineering, management.... Keep that in mind.


Are you currently making a living from your product?


Amazing story. Good luck!




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