> Plato, the Bible, and Shakespeare
> inescapable part of our common heritage
Indeed, but how?
The three circles of Mickey Mouse is the semiotic emblem for
everything that is shallow, plastic, maudlin and sentimental,
self-obsessed, cynically capitalistic and exploitative.
In British (army and construction worker culture) the phrase "Mickey
Mouse" is used for anything that's an ineffectual toy or poorly
manufactured.
There are almost no positive connotations of Disney I can think of
outside the cohort of 5 - 10 yo girls. To call something "Disney" is
to mock it. YMMV in the USA.
> There are almost no positive connotations of Disney I can think of outside the cohort of 5 - 10 yo girls. To call something "Disney" is to mock it. YMMV in the USA.
Disney stuff isn't my cup of tea either, but that doesn't mean it isn't very popular around the world.
When we look at the financials of Disney Theme Parks and Experiences, for example, they report strong booking worldwide with reported revenue for the fourth quarter at $8.2 billion, up 13% from last year. Operating Income at $1.8 billion, up 31% from the previous year. Source: https://skift.com/2023/11/08/disney-theme-parks-focused-on-t...
Many adults of a certain age will have very happy childhood memories of watching classic disney movies such as jungle book, cinderella, toy story, Lion King. Most creative companies would love to have the kind of love that disneys back catalog has. Alas this love does mean the easy ability to sell plastic toys for every film.
My own partner and daughter are huge on Disney. Wow, I think I might
actually be a bit too mulling over my top 100 films. So yeah, my own
comment stings a bit and I appreciate the love out there.
Guess my point is, sure and there's also this really massive negative
sentiment out there attached to the corporate symbol - namely "Micky
Mouse" who is semantically fused with Disney. Corporate symbols seem
ripe for psychological splitting.
Indeed, but how?
The three circles of Mickey Mouse is the semiotic emblem for everything that is shallow, plastic, maudlin and sentimental, self-obsessed, cynically capitalistic and exploitative.
In British (army and construction worker culture) the phrase "Mickey Mouse" is used for anything that's an ineffectual toy or poorly manufactured.
There are almost no positive connotations of Disney I can think of outside the cohort of 5 - 10 yo girls. To call something "Disney" is to mock it. YMMV in the USA.