Many adults of a certain age will have very happy childhood memories of watching classic disney movies such as jungle book, cinderella, toy story, Lion King. Most creative companies would love to have the kind of love that disneys back catalog has. Alas this love does mean the easy ability to sell plastic toys for every film.
My own partner and daughter are huge on Disney. Wow, I think I might
actually be a bit too mulling over my top 100 films. So yeah, my own
comment stings a bit and I appreciate the love out there.
Guess my point is, sure and there's also this really massive negative
sentiment out there attached to the corporate symbol - namely "Micky
Mouse" who is semantically fused with Disney. Corporate symbols seem
ripe for psychological splitting.
